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title: download | 7 must-know strategies for attracting passive candidates
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## 7 must-know strategies for attracting passive candidates.

One way you can fill your vacancies faster is by prioritising passive candidates. After all, these candidates make up more than[70% of the entire candidate pool](https://www.inc.com/michael-schneider/7-linkedin-hiring-trends-that-will-change-way-you-recruit.html#:~:text=Seventy%20percent%20of%20the%20global,idea%20of%20a%20better%20opportunity.). While it’s true that passive candidates aren’t actively looking for new jobs, they also aren’t opposed to changing jobs for the right opportunity.

The trick is knowing where to find these passive candidates, how to engage with them, and most importantly, how to entice them to complete the application process. 

To help your company build a sourcing strategy that prioritises passive candidates, we have developed a detailed list of must-know strategies for passive candidate sourcing.

This guide includes:

- a better understanding of what a passive candidate is
- tips for improving candidate engagement
- how to leverage social media
- value of building a continuous talent pipeline
- additional tips for attracting passive candidates

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